Franchise marketing plays a crucial role in the success and growth of so many businesses in the U.S. and around the world. It involves promoting the brand, attracting potential franchisees, and building a strong network of partners. In the ever-evolving world of franchising, Chris Conner, after working in the franchise industry to develop franchise brands for 8 years, he recognized that there was a bigger opportunity to not only support the launch of a new franchise system, but to also implement and sell the franchise with the new brands.  In 2009, Mr. Conner founded Franchise Marketing Systems (FMS Franchise) to do just this and help more brands effectively scale through [...]

For over 10 years we have assisted businesses in franchise development and franchise marketing by helping them develop their strategic, functional, operational, and management structures needed to franchise a business model. Chris Conner founded the Franchise Marketing Systems brand in 2009 and has since expanded the network of consultants to 27 team members who provide a wide range of services from strategic planning, franchise legal work through third-party franchise law firms, franchise operations development and franchise marketing support.  Our expertise stems from [...]